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Talia Edri

Talia Edri — Senior Product Manager · Fintech · Payments · Mobile Platforms · GrowthBuilding products where customer needs, technology, and business outcomes meet.

Senior Product Manager with 8+ years of experience across fintech, payments, banking, mobile platforms, and consumer digital products. I lead products from ambiguous problems to measurable outcomes—from 0→1 launches to platforms serving millions of users.

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The Treasure Coast, FL · Open to Relocation

About

A product leader who speaks both customer and technology.

Hi, I am Talia, a Product and Technology manager with experience building and scaling digital products across fintech, payments, banking, and consumer technology.

My professional journey ranges from scaling cross-border payments and core banking infrastructure to launching mobile platforms for millions of customers. I enjoy the messy middle of product—turning ambiguous problems into clear priorities, aligning teams around an outcome, and translating customer needs into products that work for the business.

With a foundation in Computer Science and Business, an MBA focused on Marketing and Corporate Finance, and hands-on experience across Product, Engineering, Payments, Compliance, and Operations, I bring both technical fluency and a strong business lens to product decisions.

  • Curious
  • Collaborative
  • Customer-centered
  • Business-minded

Approach

How I approach product leadership

01

Start with the problem

I frame the customer, business, and technology problem before jumping to a solution.

02

Connect product to business outcomes

Roadmaps are tools for creating measurable value—not lists of features.

03

Make complexity actionable

I translate technical, operational, and customer complexity into decisions teams can execute.

04

Build with the team

The strongest products come from close partnership across Product, Engineering, Design, Data, Operations, and business stakeholders.

Selected work

Selected product work

From launching new mobile products to modernizing financial infrastructure, I work at the intersection of customer experience, technology, and business strategy.

01 — Norwegian Cruise Line Holdings

CONSUMER MOBILE · PRODUCT STRATEGY · PLATFORM INTEGRATION

Scaling Self-Service Across a Global Cruise Mobile Platform

Led product strategy and delivery across a global cruise mobile platform serving 2M+ users, simplifying guest journeys through self-service experiences, launching two mobile apps from 0→1, and improving the underlying platform to support scalable digital experiences.

platform users
2M+
platform users
revenue supported
$50M+
revenue supported
fewer customer care calls
68%
fewer customer care calls
Read case study

03 — Finxact (Acquired by Fiserv)

Fintech · B2B SaaS · Core Banking APIs · Product Operations · UX

Building Product Foundations for a Growing Core Banking Platform

Finxact was building a modern core banking platform for financial institutions in a highly regulated industry. The product operated at the intersection of complex banking capabilities, API-driven architecture, and the operational requirements of financial institutions.

Testing process
0 → 1
Testing process
B2B UX
Owned
B2B UX
Read case study

Impact

Product leadership, measured in outcomes.

Insights

Product thinking, in public.

Ideas on product strategy, AI, growth, customer experience, and building products that create measurable business value.

Product StrategySep 2026

The Art of Gamification: When Play Becomes a Product Strategy

Replace with a short summary of a published LinkedIn article.

Read on LinkedIn
Customer JourneySep 2026

The feature shipped - The customer journey did not

The real opportunity for Product leaders is to connect the entire customer journey—from the promise we make to the value the customer actually experiences. The journey is where the value is realized.

Read on LinkedIn

Expertise

Where I create value

Fintech & Banking

01

Cross-border payments · Banking platforms · Financial products · B2B2C

Payments & Infrastructure

02

APIs · Digital wallets · Payment processing · ACH · Cards · Wire · RTP

Product Leadership

03

0→1 · Product strategy · Roadmaps · Platform products · MVP definition

Risk & Compliance

04

PCI DSS · 3DS · Payment risk · Regulatory environments · Compliance partnership

Analytics & Growth

05

Conversion · Experimentation · Cohort analysis · Customer behavior · Product metrics

Cross-functional Leadership

06

Engineering · Design · Data · Operations · Compliance · Executive stakeholders

Career

Experience

  1. Owned product strategy and roadmap for a global consumer mobile platform serving 2M+ users, launching two net-new mobile applications from 0→1 and supporting more than $50M in revenue.

  2. Worked on a core banking API platform serving financial institutions, improving delivery workflows and supporting a web application redesign in a highly regulated environment.

  3. Built and scaled digital products for a global cross-border payments platform, including a mobile product launched from 0→1 to more than 500K users.

View Full Resume

Credentials

Education & certifications

MBA

Marketing & Corporate Finance

Open University of Israel

In progress · Expected March 2028

B.A.

Computer Science & Business

Conferred June 2023

Certification

Pragmatic Certified Product Manager

2024

Certification

Certified Scrum Product Owner®

2023

Contact

Have a complex product problem? Let's talk.

Navigating product strategy, customer experience and business growth

Connect on LinkedIn Email Talia

The Treasure Coast, FL · Open to Relocation